Dominica Alexeeva October 18, 2022 Checklist
Before you get started on your project, the best way to think it through is to go through a video planning checklist. This will assist you in covering all of your bases and ensuring that no stone is left unturned. An excessive number of video production projects start in the middle of the process, either with a so-called "great concept" or with no idea at all.
It is quite probable that your video production will be unsuccessful if you have not put in the effort to properly plan it out. To clarify, when I say "fail," I mean that it will waste your time and money, and it will probably not accomplish any quantifiable business goals. On the other hand, we do not want this for any of our businesses.
Because of this, we felt it necessary to compile this checklist in order to provide you with the resources necessary for the planning of your subsequent video production. Everything from the many components and duties involved in the making of a film to the significance of pre-production and planning stages of the process.
Take your time; the filming phase of the production process is really the shortest portion of the whole thing. The period prior to manufacturing, often known as preparation, requires the most time. Here is where you will carry out all the planning, writing, story boarding, and casting for the production.
Continue reading for a detailed step-by-step checklist that will assist you in navigating pre-production and getting off to a good start with your video project.
Know where you're going before you start.
If you know how things will turn out, you will be able to decide the essential details required for the pre-production checklist
. Consider the following:
- Where does one see the future of video going?
- Are you going to upload the movie to YouTube or other social media sites?
- Is it going to be utilized for the purpose of mentoring, fostering, or training?
- Does this video come from a larger series?
You may begin formulating a strategy for your video project after you have determined some of the most important objectives, such as what kind of film you want to make and why. Keep in mind that you should write down your ideas before picking up a camera.
What are your goals, if I may ask?
What type of video do you want to create for yourself? How-to? Testimonial? Study of a case? Corporate? Or social?
All of these many kinds of movies are filmed in their own unique ways, with a variety of distinct objectives and frameworks. You need to give some thought to the point that your video is trying to make.
Every video you make should have a distinct business goal; if it doesn't, you're wasting your time and your audience's. Some examples of business goals include: to influence, educate, inspire, or increase awareness. The primary reason most business videos are unsuccessful is that they lack a main focus.
Who exactly is your target market?
And with that in mind, who exactly constitutes your audience? You have decided on the genre of the video that you are going to make; but, who do you plan on sharing it with? Learn about your existing demography, and think about the customers your business needs to attract in order to continue expanding.
You need to have a clear understanding of who your clients and potential clients are, and you must craft a unique message that will resound with that particular demographic.
Determine your video's budget
You are free to entertain any and all outlandish ideas. But you just won't be able to make it if you don't have the necessary funds. Because of this, you should be aware of the constraints placed on your available funds. Consider your financial situation and ask yourself how much you can spend on this video.
The return on investment is of the utmost importance (ROI). Also, keep in mind that you do not need to spend a lot of money to make a fantastic film.
Those with ability and actors
Who do you plan to have appeared in your video if it is going to include other people, and who are you going to invite to do so? Is this person a professional actor or do they just act for fun? Is a fellow employee putting on the performance? Is it a paying patron? Or are you simply sitting in your office filming yourself all by yourself?
You have an obligation to ensure that everyone who will appear in your film has been adequately prepared, regardless of whether they have been invited to do so. You should go through the main concept with them first, and then share the script with them at a later time.
Ensure that they are aware of their responsibilities prior to the day of shooting and that they understand what is expected of them in that capacity. You need to let the talent know what they should wear as well as any demands you have for their hair and makeup.
You need to know what backdrop you want to shoot on, how you're going to get there, and what permissions you need to record in that spot before you can choose a location.
In addition to obtaining permission, you should visit the places around the same time of day as you want to shoot there. Investigate it and make certain that it will fulfill all of your requirements:
- Are there any potential impediments that might come in the way?
- Exist any noise problems, such as those caused by construction?
- When will the lights be operational?
At the absolute least, you should visit the place to see how well it will fit into the plans that you have. Then make modifications.
Create the script for your video.
Create a detailed outline of everything that will take place in the film and arrange it in the correct sequence. You should begin with the issue and work your way towards the solution, being sure to add any necessary precise information along the way.
It's okay if your initial draft is a bit jumbled up or even if it's simply a list of bullet points. Putting the thoughts down on paper is the most important step. After that, you'll be able to make adjustments to the script as you go along. You should strive to make the conversation sound as natural as possible. If your content is very corporate or overly dry, consumers will want to leave your site immediately.
Create a storyboard to help you visualize your video.
At this point, the concept and messaging develop from an idea into a more comprehensive understanding of the broader picture. It all comes down to the preparation of camera angles, assets, and the necessary skills. Who and what will be shown in each shot. Take into account the following:
- Is there dialogue or a voice-over for this?
- Do you make use of visuals or animation at any point during the video?
- If there are performers, presenters, staff, or any other kind of persons shown on camera, who are they, and how do they appear?
- Do you make use of music or sound effects in order to establish a mood or keep the pace consistent?
At this point, you will decide how your film will look, how it will flow, how long it will be, and how it will be structured. It is the actualization of the tale in its concrete form. The simpler you can make your storyboard, the more straightforward the production will be.
Be sure that your storyboard depicts the screenplay or narration, the action on the screen, as well as the objects that are supporting it. Everyone involved may be held responsible by a storyboard that is adequately crafted.
Collect all the necessary supplies and equipment.
While you are developing your storyboard, make a note of any items or components that you will need to collect. Create a shot list and include everything that is required for each individual shot. Including but not limited to performers, props, locations, and materials. When you have a list that is more specific, you will be able to better prepare yourself for the day of shooting.
A helpful hint for ensuring that your brand is consistent across your video clips is to think about the colors, logos, and pictures you will use to represent your brand throughout your shoots.
The production's day
If you have done all of your preparation and pre-production work correctly, "d-day" should be a day that goes rather well. You have everything you need to start shooting, including your actors, props, and location. You are familiar with the screenplay, and you are able to check each shot off the storyboard as it is filmed.
Because you spent so much time and energy having everything in order before the shoot, you shouldn't have to deal with any unexpected challenges when it comes to the actual shooting. The primary focus of your video shoot should be carrying out the video production strategy.
Before beginning production on a film, there is a great deal to plan for and consider. All of this is not meant to frighten you or discourage you from creating a video in any way. The exact opposite is true. With any luck, this list will make it simpler for you to create your very first video. You can be sure that you will have a successful production process that will result in a final video clip that you can be pleased of as long as you give it some time, practice, and a bit of organization.
Just have your first video shot and uploaded. After that, in the second video, implement one of the suggestions made in this post. Then, in the third video, add one more piece of advice, and ensure that you are more prepared. Continue to make videos that improve in quality while adhering to the established formula.
When it comes to creating videos, there are a lot of things to think about.
It is possible to feel overwhelmed by it; nevertheless, putting some of these video suggestions into practice will make it simpler, more expedient, and less expensive.
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